The End of Lineups? The Rise of Self-Service in the Forecourt
- QuickFuel Accounts
- Apr 15
- 2 min read
The fuel industry is undergoing a significant transformation. As consumer expectations shift towards faster, more seamless experiences, the rise of self-service fuel payment is becoming increasingly prevalent. The ability to pay directly at the pump without stepping foot inside the store offers unmatched convenience—cutting wait times, easing your site's congestion, and streamlining the refuelling process.
However, this shift comes with new challenges. For years, service stations have relied on customers entering the store to drive additional revenue through upselling—whether it’s grabbing a coffee, a snack, or other convenience items. When customers stick to the forecourt and skip the in-store visit, those high-margin impulse purchases often disappear with them. Additionally, the human interaction that builds trust and consistency with regulars is significantly reduced.
So, how can fuel retailers adapt?
The answer lies in rethinking the customer journey. Upselling opportunities don’t need to end at the shop door—they simply need to move with the customer. With QuickFuel’s advanced point of sale solutions and digital integrations, clients can implement targeted promotions at the pump, leverage loyalty data to personalise offers, and even integrate mobile apps that re-engage customers post-purchase.
QuickFuel also offers in-store self-serve kiosks, allowing customers to pay for their fuel and items quickly without needing clerk interaction—maximising convenience while maintaining upsell opportunities. These kiosks, when paired with strategic customer facing displays, ensure that impulse purchases and promotional messaging remain strong. It’s a solution that keeps efficiency and profits high.
By embracing smart technology and customer data insights, service stations can continue to thrive—even as fewer customers come across the forecourt.
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